Buddy Gancenia

The Association of Training Institutions for Foreign Trade in Asia and the Pacific presented Buddy Gancenia as a best case of SME application of the Business Management System. Buddy’s case was presented by Ms Anji Resurreccion on November 13, 2007 at the Conrad Hotel in Cairo, Egypt during a Network Meeting for Bridging the Use-Divide (a geeky description of things to do with electronic commerce). The meeting was attended by well over a hundred policy makers, senior managers of trade support institutions, international trade development institutions, technical cooperation agencies, SME financing organizations, ETB regional hubs, national centres, trainers and consultants from Bangladesh, Bolivia, Burkina, Faso, Cameroon, Canada, China, Colombia, Cuba, Egypt, El Salvador, Ethiopia, France, Germany, United Kingdom, Honduras, Jamaica, Jordan, Kazakhstan, Kenya, Laos, Lebanon, Mexico, Moldova, Mongolia, Morocco, Netherlands, Nicaragua, Peru, Philippines, Romania,Russia, Rwanda, Senegal, Switzerland, Syria, Tanzania, Tunisia, Turkey, UAE, Uganda, United States, Uzbekistan, and Vietnam.

A number of listeners in the audience were inspired by Buddy’s successful attempt to deliver wedding videos in two weeks, with the same superior quality he has been known to deliver. ATIFTAP and its network associates have been following Buddy’s business progress closely during the past two years. Buddy uses BMS concepts and tools in the management of his business. The system is supported by the UN International Trade Centre UNCTAD/WTO.